The underpants gnomes have it right.
Phase one: collect underpants.
Phase three: profit.

They never say it, but I’m pretty sure Phase 2 involves a lot of trial and error and wasted denim. Phase 2 also involves lots of sub-phases. And as I move from the design sub-phase to the production sub-phase, I’m sharing a few ideas that I’m happy with.

iPhone cases, iPod cases, mustache and hipster cameos, eyeglass cases… And more soon!